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*Source: 2013 Ad Tracking Study. The survey results are based on 1200 online interviews with a national random sample of adults (age18+) who are equal decision makers in real estate transactions and who have bought or sold a home within the past two years, or plan to purchase or sell a home within the next two years. Brand awareness question is based on a sample of 1200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question is based on all those who had awareness of the brand. Results are signficant at a 90% confidence level with a margin of error of +/-2.4%.